Consumer brands for the digitally native Asian

Our region is home to more than one billion young customers.

Just Southeast Asian millennials today – 280 million of them, are on average spending 6 to 9 hours online, daily. Majority of this time is spent on content consumption via social media, online conversations and e-commerce platforms.

As this first, digitally native generation becomes the key driver of the consumption led growth in the region, online consumption of different products and services is on an explosive trajectory with the internet economy projected to grow to over $200Bn by 2025. This is leading to creation of new category leaders and transforming existing ones in every vertical from retail to financial services.

Today, our companies are primed to capture this market opportunity: